Members of the SOSTG Digital Media Team attended the 2016 Google Analytics User Conference held in Sydney last week on the 26th October 2016. The programme included a keynote speech from Krista Seiden – one of Google’s leading Analytics Advocates. The conference also included a number of speakers on a range of key topics relating to Google Analytics – including improving online performance, enterprise integration with the Google 360 suite, programming languages, automation, data collection and privacy requirements, as well as data visualisation and the user experience.
The team was also fortunate to attend the 2016 Google Analytics User Conference masterclass held the day before the conference on 25th October 2016. Topics in the masterclass included how to tame your data layer, moving beyond Google Analytics to Google’s professional suite of products, how to measure the impact of social and understand user journeys.